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NPS seeks to preserve natural and cultural resources across the United States to benefit and educate visitors. In 2021: NPS launches its official local search app, but user encounter that, information is hidden beneath multiple layers. Essential details require extensive scrolling. Furthermore, there is no profile feature to synchronize preferences across devices or personalize the app for individual users.
Rethink the information architecture of the NPS App for a faster, easier local search experience. Unify disconnected sections of the app with a persistent, all-encompassing tab bar. Allow for a more personal and customizable user experience to encourage exploration. Connect users to each other for a more informed and less isolating park going experience.
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We conducted a survey among regular National Park visitors and those currently planning trips to National Parks to identify challenges, frustrations, requirements, and preferences regarding the National Park Service app. The goal is to improve their trip planning experience and tackle specific issues highlighted through their feedback.
1.- How do you start planning a trip?
2.- Inspiration?Where do you book tickets / accommodations?
3.- Do you use a travel agency? If not, why?
4.- How do you plan for a hiking trip specifically?
5.- How important are national and state parks when planning a trip?6.- How do you feel when visiting a national park?
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The design adopts a minimalist approach, making use of white open space to allow the product to breathe and take center stage.
Users can easily browse product by typology, scrolling through the carousel.
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With the information we collected, we formulated personas to aid in
comprehending the needs and expectations of the users.
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With the information we collected, we formulated personas to aid in
comprehending the needs and expectations of the users.
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We created three different task flows for our main jobs to be done.
Considering always the principal app structure.
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New design gives a narrative / flow to NPS App with a persistent tab bar gives users control at all times to navigate the most used parts of the app. Spotlight the NPS’ exceptional information and bring it to the forefront.
Personalizing the user experience to encourage them to visit National Parks and leverage modern design standards and practices to keep the app current.
