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Desigual is a Spanish fashion brand. It’s mission is that people can dress differently, with garments that provoke positive emotions, based on a non-conformist and transgressive spirit, alien to trends and conventionality.The website falls short in representing the brand's unique and creative identity. A significant problem stems from the inconsistent aesthetic across the site and its generic appearance.
Embrace a cleaner and more minimalist space, directing attention to the product. Foster visual cohesion thought the site. The visual representation should align with the brand's standing, resonating with the core audience (women between 30 and 45 years old) to forge a more meaningful connection.
The redesign goal was to make shopping experience easier by improving how to search for products, apply filters and add items to the shopping cart.
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The design adopts a minimalist approach, making use of white open space to allow the product to breathe and take center stage.Users can easily browse product by typology, scrolling through the carousel.
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Neutral tones throughout the site with bright color accents in interaction details as small user delighter.
Cohesive design throughout the site.
User's search, is simplified by adjusting filters to quickly
locate specific products. The filters are clearly presented in
an overly format.
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The revamped Desigual website now effectively captures the brand's identity, showcasing a cleaner image. This redesign seamlessly incorporates the minimalist concept into both the aesthetics and the user shopping experience, putting a spotlight on the main protagonist, the product.
